Author
Login
Subscribe
    • Accounting
    • Accounting standards
    • International accounting
    • ESG
    • CAS
    • Accounting
    • Accounting standards
    • International accounting
    • ESG
    • CAS
    • Tax
    • Tax preparation
    • IRS
    • Tax Planning
    • Corporate taxes
    • Tax fraud
    • Tax Legislation
    • International taxes
    • Tax
    • Tax preparation
    • IRS
    • Tax Planning
    • Corporate taxes
    • Tax fraud
    • Tax Legislation
    • International taxes
    • Audit
    • Audit standards
    • PCAOB
    • SEC
    • Audit
    • Audit standards
    • PCAOB
    • SEC
    • Practice management
    • Recruiting
    • Retention
    • Accounting firm services
    • Diversity and equality
    • Practice management
    • Recruiting
    • Retention
    • Accounting firm services
    • Diversity and equality
    • Technology
    • Accounting software
    • Technology Tools
    • Crypto
    • Advances in tech
    • Technology
    • Accounting software
    • Technology Tools
    • Crypto
    • Advances in tech
    • Career Moves
    • M&A
    • Accounting education
    • AICPA
    • IMA
    • Career Moves
    • M&A
    • Accounting education
    • AICPA
    • IMA
  • AT Think
  • twitter
  • facebook
  • linkedin
© 2024 Arizent. All rights reserved.
Login
Subscribe
    • Accounting
    • Accounting standards
    • International accounting
    • ESG
    • CAS
    • Tax
    • Tax preparation
    • IRS
    • Tax Planning
    • Corporate taxes
    • Tax fraud
    • Tax Legislation
    • International taxes
    • Audit
    • Audit standards
    • PCAOB
    • SEC
    • Practice management
    • Recruiting
    • Retention
    • Accounting firm services
    • Diversity and equality
    • Technology
    • Accounting software
    • Technology Tools
    • Crypto
    • Advances in tech
    • Career Moves
    • M&A
    • Accounting education
    • AICPA
    • IMA
  • AT Think
  • Election 2024
  • Firm Growth Center
  • Events
  • Reports and Rankings
  • Podcasts
  • Webinars and Whitepapers
  • Magazine
Bonnie Buol Ruszczyk
Bonnie Buol Ruszczyk is president of bbr marketing
Job title
President
Company/organization
Accounting MOVE Project and bbr companies
AT Think
About

Bonnie Buol Ruszczyk is president of the Accounting MOVE Project and of bbr companies, where she provides strategic guidance, project management and serves as an outsourced marketing director. She is also co-owner of Rally Rounds mastermind groups, which provides support, ideas, and accountability for accounting growth professionals. She is also a Cornell-certified DEI consultant, and the owner of the Accounting MOVE Project, the only annual benchmarking research and advocacy report that equips accounting firms to detect, develop and drive competitive advantages from diversity initiatives and trends. 

Areas of expertise
Diversity and equalityPractice managementTechnology
CONTRIBUTED STORIES
  • AT Think Keeping an eye on DEI

    As the conversation around diversity, equity and inclusion evolves, firms find themselves in a complex dance where the music occasionally skips a beat.

    November 8
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
  • AT Think DEI is dead. Long live DEI!

    Progress on diversity, equity and inclusions is picking up, according to the just-released 2023 Accounting MOVE Project results.

    October 31
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
  • AT Think Is ChatGPT lying to you?

    Given artificial intelligence's ability to "hallucinate," accounting firms need to place rules around how staff use these tools.

    August 7
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
  • AT Think How is your firm ensuring pay equity?

    March 14 is Equal Pay Day, marking how far into the current year a woman has to work to make the same as a man made last year.

    March 13
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
  • AT Think How inclusive is your firm?

    Much is said about expanding diversity in firms today, but without proper attention to creating an inclusive work environment, much of that effort can be for naught.

    February 9
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
  • AT Think Where are today’s firms in terms of DEI?

    A new survey of accounting marketers offers some revealing findings.

    May 3
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
  • AT Think Overcoming unconscious bias to create a more inclusive firm

    When a firm’s leadership is composed of people who look the same and share similar life experience, those outside that group have a much harder time breaking barriers to move up in an organization.

    October 6
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
  • Social media
    What’s in your firm’s social media policy?

    A clear set of guidelines is a must to protect your firm.

    By Bonnie Buol Ruszczyk
    June 24
    p1ad1787o0sfh1qh21um6cc2tmpc.jpg
  • AT Think Communicating truthfully, timely and thoughtfully

    In the face of the coronavirus, no accounting firm gets a pass from keeping in contact with clients and employees.

    March 25
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
  • AT Think Why marketing should be one of your first M&A concerns

    With so many firms undergoing mergers and acquisitions as part of their overall growth strategy, knowing how to handle these brand transitions smoothly is a critical component of a firm’s long-term viability.

    June 15
    Bonnie Buol Ruszczyk
    Bonnie Buol Ruszczyk
    Accounting MOVE Project and bbr companies
Load More
Like what you see? Make sure you're getting it all

Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services.

AT November 2024 cover
  • googlenews
  • twitter
  • applenews
  • facebook
  • linkedin
    • About Us
    • Help Center
    • Contact Us
    • The Magazine
    • RSS Feed
    • Privacy Policy
    • Subscription Options
    • Enterprise Subscriptions
    • Subscription Agreement
    • Content Licensing/Reprints
    • Advertising/Marketing Services
Arizent Logo
© 2024 Arizent. All rights reserved.
Arizent Logo
© 2024 Arizent. All rights reserved.